Return-to-work strategy and campus insights for a global HQ

Engagement

Place Intelligence was engaged to establish a place performance measurement framework and activity baseline for the office campus. Our client required a baseline of activity to informed design responses and test the impact of significant capital expenditures and design and place interventions.

A pre-pandemic profile of building usage provided a baseline to monitor the impact of Covid-19 and support return-to-work strategies in 2022. Using Place Intelligence datasets, our team was able to highlight the rhythms and patterns of place and movement.

Studies

• Precincts — highlighting area activity heat maps and statistical insights
• Building analysis — identifying activity levels within buildings over time and highlighting patterns of spatial activity
• Public realm analysis — identifying activity levels within the public realm over time and highlighting patterns of spatial activity
• Building-to-building cross visits — highlighting the interconnectivity between select core campus buildings.
• Place Intelligence data models unlocked hidden patterns of use in buildings and public spaces, enabling smarter investment and capital planning.
• In mid-2022, a capital intensive 1 million sq ft (93,000sq m) office building came online—the campus’ largest structure to date—providing additional floor space for 2750 employees.

Impact

• Place Intelligence framework for performance measurement KPIs to monitor place use and activity over time and support return-to-work strategies
• Retail and F&B offer optimisation
• Campus movement and wayfinding strategy 
• Identified priority locations for upgrades to public space