Help & FAQ

Our aim is to help clients better understand their community. We can assist by providing insights on Audience, Commerce, Activity and Magnetism.
We can work together by being an integrated member of the project team. The diagram on the next page outlines where we best fit in the project process.

We should be included in project processes as early as possible. We add real value when we work in the Research and Test phase of the Design Process. By helping to establish a project vision, defining community persona, creating place-based success measures, uncovering economic inputs, and measuring place-use, activity, and place attractions we can provide a compelling evidenced based design strategy for your client.

Treat us like you would your team mates and give clear instruction on what Problem you need to solve, the Program and Timeframe in which the problem needs to be solved and the Vision and Values you aspire for the project. We’ll do the rest by giving you a return brief and fee. We are here to help you by providing creative inputs into the Design Process by understanding ‘place’.

Requesting a fee based on a clear project brief is the best place to start. We will discuss your project requirement and help you build-in the service offering as part of your project proposal/submission. We will discuss with you the datasets and outputs that best suit your project.

We use proprietary processes to capture and analyse data on place usage. We do this by layering and analysing de-identified and publicly available data sets, including those generated by technology, social media, and telecommunications to identify opportunities to improve place performance over time. We abide by the Australian Privacy Principles contained in the Privacy Act 1988 (Cth), and GDPR privacy rules in the UK+ EU.

We are located in Melbourne and Los Angeles with the capability to service any project world-wide. We are flexible and mobile to meet with you and your clients to discuss project requirements and opportunities.

Our intelligence services work across sectors and disciplines. We provide insights for a wide range of projects, precincts and cities by combining strategic insight with creative design to unlock the social, cultural and economic value of places. We work with you to create a clear design concept based on context, function, aspiration and beauty.

Absolutely. Our data can be used to create client dashboards to measure place performance over time. We capture data related to place-use, activity, economic performance and persona types allowing clients to asses the success of their project and investment. Dashboards are a service we offer institutional clients who want to measure the positive impact they are having on their communities.

PLACE INTELLIGENCE TERMS OF SERVICE 

Version 2026.03

These Terms form a binding agreement between Place Intelligence (Australia) Pty Ltd (ABN 64 636 727 305)(“Place Intelligence”, “we”, “us”, “our”) and (“Client”, “you”, “your”), the customer or entity that registers for, accesses, or uses the Platform or Services made available under these Terms. If you accept these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity to these Terms.

By creating an account, accessing, or using any part of the Platform or Services, you agree to these Terms. If you do not agree to these Terms, do not use the Platform.

1. Definitions 

Client Data means all data, content, materials, and information that you or your Users provide or make available to Place Intelligence (including geospatial, temporal, analytical, and project data)

Data means Place Intelligence Data, Derived Data and Data Outputs (and any portion of Client Data incorporated into any of them)

Derived Data means any machine-readable dataset created or modified from Place Intelligence Data and/or Client Data through use of the Platform or Services (for example, joined or enriched tables, segmentations, model outputs, feature tables, custom extracts, or other processed datasets), whether created automatically or manually

Data Output(s) means dashboards, reports, charts, maps, tables, and other analytics results generated by or through the Platform from Place Intelligence Data and/or Client Data, which are aggregated or anonymised and do not expose raw Place Intelligence Data

Force Majeure Event has the meaning in section 20.4

Intellectual Property Rights means all present and future rights in and to patents, inventions, copyright, database rights, trade marks, service marks, trade names, domain names, designs, utility models, rights in software, know-how, moral rights, and similar rights anywhere in the world, registered or unregistered, including applications, renewals, extensions, and priority rights

Place Intelligence Data means the datasets and data products that Place Intelligence makes available or delivers to you (including data tables, layers, feeds, tiles, indices, metrics, and scores, and related metadata), whether accessed through the Platform/API or provided offline/downloaded. Place Intelligence Data may be curated, validated, enriched, or modelled by Place Intelligence. Place Intelligence Data excludes Client Data.

Platform means Place Intelligence’s digital platform and related technology and services including but not limited to:

• The GeoData Suite, Site Designer Studio, Data Hub, Knowledge Hub, GeoData Studio, and all associated SaaS modules;
• Any downloadable or offline data products or derived datasets provided by Place Intelligence;
• All associated APIs, SDKs, developer tools, and integration services;
• All websites including text, graphics, trade marks, logos and documentation, and dashboards, portals, support, maintenance, and training resources provided by Place Intelligence

Privacy Policy means our privacy policy available at: https://placeintelligence.ai/data-practices/

Professional Services means any consulting, advisory, custom analytics, data science work, or bespoke deliverables provided only where expressly agreed in writing in the applicable Subscription Confirmation or Client Agreement

Services means access to and use of the Platform and Place Intelligence Data and Data Outputs and any related support, maintenance, documentation, training resources, bug fixes and updates, and any other services expressly described in the applicable Subscription Confirmation or separate Client Agreement.

Subscription Confirmation means the written document issued by Place Intelligence and accepted by the Client that sets out the subscription scope (modules/data packs), number of Users/seats (if applicable), Subscription Term, fees, and any usage limits (which may be a quote, order form, statement of work, proposal acceptance, or similar written confirmation)

Subscription Term means the initial subscription period set out in the Subscription Confirmation plus any renewals under these Terms

Terms means these Master Terms of Service

User(s) means individuals authorised by us to access the Platform (including your personnel, representatives and affiliates)

2. Acceptance of Terms and Updates 

2.1.   Each User must read these Terms carefully before using the Platform. By creating an account, accessing, or using the Platform, the Client (and each User) accepts these Terms and agrees to be bound by them.

2.2.   You are responsible for managing access to the Platform by your Users; all such use is deemed authorised by you. We may update these Terms by posting a revised version on our website or within the Platform. Your continued use following any update constitutes acceptance. If you do not agree to these Terms or any update, you must stop using the Platform.

2.3.   We and our licensors may update, maintain, modify, replace, limit, suspend, expand, or discontinue the Platform or its functionality.

3. Use

3.1.   To use the Platform you may need to provide:

• full name and contact details;
• credentials and authentication data;
• billing details;
• technical usage data (device, browser, IP, activity logs); and
• any other information reasonably necessary to operate, maintain, and improve the Platform (collectively, User Information).

3.2.   You must keep User Information accurate and current at all times. Failure to do so may result in suspension.

3.3.   We collect, store, and process User Information in accordance with applicable Australian law and our Privacy Policy, which forms part of these Terms.

3.4.   You agree to permit us to use the User Information for the purposes of providing the functionality of the Platform and any related purposes. You acknowledge that in order to do so, we may share the User Information with other parties, including stakeholders and suppliers.

3.5.   You may use the Platform solely for your internal business analysis and decision-making, in accordance with law, and within the scope of your subscription tier and usage limits. We may monitor usage for compliance and improvement. If you materially exceed contracted usage, we may require an upgrade or charge additional fees.

3.6.   You must not use the Platform for any unconscionable behaviour or activity, including but not limited to:

• Engaging in abusive, derogatory, discriminatory, or vexatious behaviour;
• Disrupting or attempting to disrupt the Platform or its hosting networks;
• Attempting to hack, disable, circumvent, or otherwise gain unauthorised access or bypass any security or access controls;
• Using the Platform in violation of applicable law (including intellectual property and privacy laws); or
• Any conduct prohibited by section 10.

4. Accounts, Credentials, and Access Control 

4.1.   Each User must have a unique account and password. Credentials must not be shared, transferred, reused or pooled or used to circumvent per user licensing requirements. You are responsible for all activity under your accounts and must promptly notify us of any suspected unauthorised access or security incident.

4.2.   Attempts to bypass seat-based pricing, usage limits, or access controls (including credential sharing or impersonation) constitute a material breach and may result in immediate suspension or termination.

4.3.   You are responsible for maintaining the security of your login and account information. We are not liable for any loss or damage from your failure to do so.

5. Services 

Place Intelligence will provide the Services as confirmed by the applicable Subscription Confirmation (and any separate Client Agreement, where applicable). Services may include access to and use of the Platform (including its features, dashboards, and APIs if applicable), access to Place Intelligence Data and Data Outputs (including any permitted downloads/offline deliverables), and related support, maintenance, documentation, training resources, bug fixes, and updates. Any professional services, custom analytics, or bespoke deliverables are provided only where expressly described in the applicable Subscription Confirmation or a separate Client Agreement.

These Terms do not grant exclusivity; we may provide similar Services to others.

6. Order of Precedence; Client Agreements

If you and Place Intelligence enter into a separate written agreement, statement of work, proposal or order form for any professional services including but not limited to consulting, advisory, professional services, custom analytics, or delivery of data products or Data Output (each a “Client Agreement”), then in the event of direct conflict between these Terms and that Client Agreement, the Client Agreement prevails except in respect of all Intellectual Property (including Derived Data), data licensing and usage, confidentiality, use restrictions, and limitations of liability, all of which will be governed exclusively by these Terms, notwithstanding any “entire agreement” or similar clause in the Client Agreement.

7. Intellectual Property 

7.1.   All rights, title and interest (including all Intellectual Property Rights) in and to (a) the Platform and all underlying software, source code, algorithms, data models, schemas, workflows, user interfaces, designs and documentation, and (b) all Place Intelligence Data, Derived Data and Data Outputs (together, “Place Intelligence IP”) are and shall remain the exclusive property of Place Intelligence and its licensors.

7.2.   Any Derived Data or Data Output generated by or through the Platform or Services is and shall remain Place Intelligence IP and the sole and exclusive property of Place Intelligence, even where it is generated from, based on, or incorporates Client Data (in whole or in part) or results from the combination of Client Data with any other data sources.

7.3.   For clarity, Place Intelligence IP includes any models, algorithms, methodologies, enhancements, workflows or other improvements created in connection with the Platform or Services.

7.4.   You acknowledge that providing Client Data does not confer on you any ownership, rights, or interests in any Place Intelligence IP (including Place Intelligence Data, Derived Data and Data Outputs) or any Intellectual Property Rights in them. Your rights to use Place Intelligence Data, Derived Data and Data Outputs are limited to the licences and restrictions set out in these Terms and any additional permissions expressly granted in the applicable Subscription Confirmation or Client Agreement.

7.5.   You retain ownership of the Intellectual Property Rights in any raw Client Data you provide to the Platform or to us. Nothing in these Terms transfers ownership of your raw, unprocessed data to Place Intelligence.

8. Platform Licence

Subject to your compliance and payment of all fees, we grant you a non-exclusive, non-transferable, revocable, limited licence during the Subscription Term to access and use the Platform (including its SaaS modules, features, dashboards, APIs (if applicable), and documentation) solely for your internal business purposes.

9. Data Licence and Usage

9.1.   Subject to your compliance with these Terms and payment of all applicable fees, Place Intelligence grants you a non-exclusive, non-transferable, revocable, limited licence during the Subscription Term (and, where applicable, perpetually for offline deliverables expressly identified in the applicable Subscription Confirmation or Client Agreement) to access and use Data (made available or delivered via the Platform, API, download, secure transfer, or other delivery mechanism) solely for your internal business purposes and subject to the restrictions set out in these Terms.

9.2.   For the avoidance of doubt, no joint ownership or proprietary right arises from your use of the Platform, provision of Client Data or payment for services.

9.3.   Access is view-only unless the Subscription Confirmation or Client Agreement expressly permits export/download. Any export/download is internal-use only and no external sharing or third-party access is permitted without our prior written consent.

9.4.   You must not, and must ensure that your Users do not:

(a)         redistribute, resell, sublicense, publish, or otherwise make available any Data or other Place Intelligence IP to any third party;

(b)         use any Data or the Platform to build, train, or provide a competing product or service;

(c)         use any Data or the Platform in violation of law or third-party rights including attempting to re-identify individuals from anonymised or aggregated data; or

(d)         use any Data to train, fine-tune, enhance, or otherwise develop AI or machine-learning models, large language models (LLMs), generative AI systems, or autonomous agents, or other automated decision systems.

9.5.   You grant Place Intelligence a non-exclusive, royalty-free licence to use, process, host, copy, store, transmit, display and otherwise handle Client Data to provide and improve the Platform and Services, generate Derived Data and Data Outputs, and comply with legal, regulatory and contractual obligations.

9.6.   If we give written approval for you to share certain outputs externally, you must include: “Data source: © Place Intelligence. Used under licence.”

9.7.   Our collection, storage, hosting, transmission, processing, and handling of Place Intelligence Data and Client Data are performed in accordance with Australian law, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles and our Privacy Policy.

9.8.   Upon termination or expiry, upon your written request within 30 days we will return or delete Client Data, except where retention is required by law or necessary for legitimate business purposes (including dispute resolution, audit, or billing).

9.9.   You are solely responsible for ensuring your use of the Platform, Data and any Client Data you upload complies with applicable laws and policies. Place Intelligence makes no representation that your use will comply with any particular legal or regulatory requirement in your jurisdiction.

10. Prohibited Conduct

10.1. Except as expressly permitted, you must not (and must ensure your Users and personnel do not):

(a)       reverse engineer, decompile, disassemble, translate, adapt, replicate, or attempt to derive the source code, data schema, algorithms, or architecture of the Platform;

(b)       circumvent or bypass any security, usage, or technical restrictions;

(c)       publish or disclose benchmarking, performance testing, or evaluation results without our prior written consent;

(d)       combine, link, or integrate the Platform or Data with third-party systems in a way that exposes or extracts proprietary data or circumvents licensing restrictions;

(e)       use the Platform or Data unlawfully, or in a way that infringes third-party rights, privacy laws or regulatory restrictions;

(f)        provide services to third parties using the Platform (e.g., as a managed service) without consent;

(g)       resell, sublicense, distribute, or publicly display any component of the Platform or Place Intelligence Data;

(h)       copy, modify, adapt, translate, or create derivative works of the Platform or Place Intelligence Data;

(i)        remove, obscure, or alter any proprietary notices or branding; or

(j)        otherwise breach these Terms or any applicable law.

11. Enforcement and Remedies

We reserve all rights to seek compensation, damages, injunctive relief, specific performance, and any other legal or equitable remedy for any breach or attempted breach of these Terms, whether or not successful.

12. Operating Instructions

You must comply with all operating instructions, documentation, and usage requirements we provide. We are not liable for faults, errors, or suboptimal performance caused by non-compliance, and you release us from liability for such issues. We may suspend service for non-compliance.

13. Updates, Modifications, and Maintenance

We may update, modify, or enhance the Platform at any time, including by:

(a)    adding, removing, or modifying features;

(b)   changing interfaces, workflows, APIs, or integrations;

(c)    updating underlying software or infrastructure; and

(d)   introducing new versions, editions, or service tiers.

Except as expressly agreed, changes do not entitle you to refunds or credits. We may schedule routine maintenance with at least 48 hours’ notice, which may temporarily limit access.

14. Fees and Payment

14.1. Fees and payment terms for the Platform and/or Services are as set out in the applicable Subscription Confirmation or Client Agreement.

14.2. Platform subscriptions automatically renew unless either party gives written notice of non-renewal at least 30 days before the end of the current term.

14.3. We may suspend or terminate access if payment is not received within 30 days of the due date.

15. Suspension and Termination

15.1. Either party may terminate with immediate effect if the other: (a) materially breaches these Terms and fails to remedy within 30 days of written notice; or (b) becomes insolvent, ceases trading, or is subject to liquidation or receivership.

15.2. We may suspend or terminate your subscription or any User’s access, with or without notice, if: (a) you fail to pay when due; (b) you or a User breach these Terms or exceed authorised usage; (c) use of the Platform poses a security, operational, or legal risk; or (d) we reasonably believe credentials have been shared, misused, or compromised.

15.3. Upon termination or expiry: (a) your rights and licences immediately cease; (b) you must cease all use of the Platform and Data; (c) we may disable account access without liability. Termination does not affect accrued rights or liabilities. Outstanding fees become immediately due. Offline/downloaded deliverables you purchased may be retained subject to ongoing restrictions.

15.4. Except where required by law, all fees are non-refundable and no pro-rata refunds apply.

16. Confidentiality and Non-Competition 

During your access to or use of the Platform or Services and for two (2) years after you cease all access and use, you will not use Place Intelligence’s proprietary information, trade secrets, or intellectual property to create, develop, market, or sell any software, dataset, or service that replicates or substantially derives from the functionality, design, or capabilities of the Platform.

17. Warranties & Disclaimers

17.1. Each party warrants it has authority to enter these Terms and will comply with applicable laws.

17.2. To the maximum extent permitted by law (and subject to non-excludable rights under the Competition and Consumer Act 2010 (Cth) and Australian Consumer Law), the Platform and Data are provided “as is”and “as available”. Place Intelligence does not warrant that the Platform or Services will be uninterrupted, timely, secure, error-free, or free of malware, or that any data or outputs will be accurate, complete, or fit for any particular purpose.

17.3. You are responsible for the accuracy of any inputs you provide and for verifying outputs and making your own decisions. Place Intelligence does not provide professional advice and is not your fiduciary, adviser, or agent.

17.4. The Platform and Place Intelligence Data may incorporate third-party or open data and may be subject to third-party licence terms. Place Intelligence is not responsible for the accuracy, legality, or continued availability of third-party or open data.

18. Indemnification

18.1. You indemnify Place Intelligence and its officers, employees and contractors against claims, losses, liabilities, costs and expenses (including reasonable legal fees) arising from your or your Users’ access to or use of the Platform, breach of these Terms, misuse of Data, or violation of law or third-party rights.

18.2. Place Intelligence indemnifies you against third-party claims that the Platform, Place Intelligence Data, or Data Outputs, when used as permitted, infringe an intellectual property right, excluding claims arising from your combination with other products/services, your modifications, or materials/data provided by you or third parties.

18.3. The indemnified party must promptly notify the indemnifying party, provide reasonable cooperation, and allow the indemnifying party control of the defence and settlement (no settlement without the indemnified party’s consent, not to be unreasonably withheld).

19. Limitation of Liability 

19.1 To the fullest extent permitted by law, Place Intelligence’s total aggregate liability arising out of or in connection with these Terms (whether in contract, tort, negligence, strict liability, misrepresentation or otherwise) will not exceed the total subscription fees paid by you to us in the twelve (12) months immediately preceding the event giving rise to the claim.

19.2. To the fullest extent permitted by law, neither party is liable for any indirect, incidental, consequential, special, exemplary or punitive damages, or for loss of profits, revenue, business, goodwill, anticipated savings, or loss/corruption of data.

19.3. The above limitations do not apply to: (i) your indemnification obligations; (ii) your payment obligations; (iii) your breaches of IP, reverse-engineering, or data-use restrictions; or (iv) liability that cannot be excluded by law.

20. General

20.1. These Terms are governed by the laws of Victoria, Australia, and the parties submit to the exclusive jurisdiction of the courts of Victoria.

20.2. Except for urgent injunctive relief, the parties will attempt in good faith to resolve disputes before commencing proceedings.

20.3. You must not assign or transfer these Terms without our prior written consent. We may assign or subcontract our obligations at any time.

20.4. We are not liable for any failure or delay caused by events beyond our reasonable control (Force Majeure). Our obligations are suspended during the Force Majeure event and we will use reasonable efforts to resume performance.

20.5. If any provision is invalid or unenforceable, the remaining provisions remain in force. Any waiver must be in writing.

20.6. Provisions which by their nature are intended to survive termination (including IP, confidentiality, data-use restrictions, fees, indemnities, liability limits, and dispute resolution) survive termination.

20.7. We may use de-identified and aggregated usage data for operating, securing, and improving the Platform in accordance with our Privacy Policy, and may use third-party vendors to operate the Platform.

20.8. We may audit compliance with these Terms on reasonable notice.

20.9. These Terms (and documents incorporated by reference) are the entire agreement regarding the Platform and Services and supersede prior agreements. The English version prevails.

20.10. Legal notices must be sent to contact@placeintelligence.com.au and are deemed received the next business day.